Over a decade in fintech and telecom in APAC delivering high-impact solutions. I've driven customer experience and business outcomes at Amdocs, Yoma Bank, and Telenor.
Hi, I'm a design strategist with over a decade of experience on fintech in emerging markets. My proudest achievement was designing a ML Risk Assessment Model with data teams at Yoma Bank using customer persona to generate customer risk profiles that boosted data quality from 12% to 80%+ in just three months, while slashing customer onboarding time in half.
I thrive in distributed teams and am eager to tackle new challenges with fresh perspectives and collaborative leadership. Currently based in Phuket, Thailand, with my family, soaking in sunshine and enjoying the island life while working globally.
I've spent over a decade working across fintech and telecom in Southeast Asia. Currently, I work with Amdocs as a Senior Experience Designer, collaborating with major telecom clients in Singapore and the Philippines on digital transformation initiatives.
Before that, I led design and customer experience at Yoma Bank in Myanmar, where I worked on digital financing platforms and data-driven customer solutions. I also spent time at Telenor as a Service Design Manager, helping shape their mobile app and customer education programs, and at Lomotif in Singapore during its transition from a video editing tool to a social media platform.
On the side, I take on independent consulting projects for clients worldwide, from hospitality tech in Thailand to fintech startups in the US.
I'm involved in a few community initiatives that matter to me. I serve as an advisory board member at Doh Eain, a participatory design practice focused on heritage preservation in Southeast Asia. I also mentor designers through UXMM and occasionally speak at Women in AI Myanmar about responsible AI and the human side of data.
I hold a Master of Science from Nanyang Technological University in Singapore, where my research focused on user-generated content. Before that, I completed my Bachelor of Business Information Technology at the University of Greenwich. I also recently earned the Google Data Analytics Professional Certificate.
I'm always interested in discussing design strategy, fintech innovation, or new opportunities.